As part of a visibility enhancement strategy, Arianespace identified Instagram as a top-priority channel of communication.
Like its competitors, it opted to use Instagram as a real lever of influence by revamping and differentiating its visual identity.
HapTag Media’s role
Arianespace chose HapTag Media to support it in evolving its visual identity on Instagram and to make its account visibility more dynamic:
- Setting and guiding a new editorial line
- 2 HapTag Media photographers in Kourou mobilized to create dedicated content
- Publications on Arianespace’s account and extra visibility through display on HapTag Media’s Vacations network
- 120 items of HD photo content provided, including 20 posted on 3 accounts in HapTag Media’s Vacations network
- +30% followers in 3 months
- +3 points in the new content’s engagement rate