Château Angélus is a well-known wine estate in Saint-Émilion, Gironde, France. Saint-Émilion Grand Cru AOC is the first Grand Cru Classé A in the 2012 Saint-Émilion wine ranking.
Website: www.angelus.com
Instagram username: @chateauangelus
Client
Need(s)
Château Angélus wished to develop its Instagram presence and make it more dynamic, to reinforce the estate’s international standing via social networks.
HapTag Media’s role
HapTag Media provided tailor-made Instagram training for Château Angélus, suited to its concerns and goals on social networks.
This training gave the communication teams all the keys to pilot their account autonomously and efficiently.
Results
- 2 members of the communication team trained in Instagram
- +40% followers in 4 months
- Fourfold increase in average number of engagements per post
- Engagement rate doubled