Château Angélus wished to develop its Instagram presence and make it more dynamic, to reinforce the estate’s international standing via social networks.
HapTag Media’s role
HapTag Media provided tailor-made Instagram training for Château Angélus, suited to its concerns and goals on social networks.
This training gave the communication teams all the keys to pilot their account autonomously and efficiently.
- 2 members of the communication team trained in Instagram
- +40% followers in 4 months
- Fourfold increase in average number of engagements per post
- Engagement rate doubled