When the new revue Paris Merveilles was launched in late 2016, Lido wished to promote it on social networks.
They chose to prioritize publicity on Instagram with a special competition.
HapTag Media’s role
To raise the Instagram profile of Lido’s competition with high-quality visibility and committed participants on a selection of Vacations accounts, with provision of content and a dedicated display (photos, timelapses, stories).
- 4 accounts in HapTag Media’s Vacations network mobilized
- 8 Instagram posts (including 2 videos)
- 40 Instagram story published
- 380k cumulative impressions for 315k cumulative reach
- 10k engagements generated