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Lux* Resorts & Hotels

Home WORK Lux* Resorts & Hotels
Client
Challenges
Solutions
Results
Client

Lux* Resorts & Hotels is a leading player of luxury hospitality, mainly located in the Indian Ocean. With more than 10 active hotels and a very unique brand concept, Lux* is one of the trendiest hotel chain of the industry.

Website: www.luxresorts.com
Instagram username: @LuxResorts

Challenges
  • Make the Lux* brand and its Instagram Group account known to an appetent target.
  • Give hotels the means necessary to become more independent in managing their accounts and converting their developed audiences.
Solutions
  • Production of an in-depth audit of the market, the brand accounts and the competition
  • Definition of 2 Instagram strategies adapted to the challenges of each entity (Group and hotels)
  • Organisation of a two-day training course for the social media teams in how to initiate the strategy deployment
  • Six months’ support in piloting the establishment of the different projects and the activation of the leverages identified
Results

Deployment initiated in September 2018

CASE STUDIES
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