- Make the Lux* brand and its Instagram Group account known to an appetent target.
- Give hotels the means necessary to become more independent in managing their accounts and converting their developed audiences.
- Production of an in-depth audit of the market, the brand accounts and the competition
- Definition of 2 Instagram strategies adapted to the challenges of each entity (Group and hotels)
- Organisation of a two-day training course for the social media teams in how to initiate the strategy deployment
- Six months’ support in piloting the establishment of the different projects and the activation of the leverages identified
Deployment initiated in September 2018